Burger King has partnered with trading app Robinhood to help spread cryptocurrency
Burger King has teamed with Robinhood to help boost its loyalty members, who can secure cryptocurrency along the way.
Burger King’s Royal Perks members who make a $5 purchase through the BK app, BK.com or in a Burger King restaurant will receive an email with a prize code from Robinhood.
Burger King will then giveaway multiple cryptocurency rewards, including:
Per Marketing Dive, Burger King’s giveaway is a method “to drive adoption of its app and Royal Perks loyalty program, which it expanded nationwide in September.”
This isn’t Burger King’s first connection with cryptocurrency. The Russian branch of Burger King launched the WhopperCoin cryptocurrency in summer 2017, according to Fortune.
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